How we work.

At REF we work for a sustainable future made by concious choices. We enhance creativity; for hairdressers, stylists and people everywhere. We empower Natural Beauty, individuality and uniqueness through high quality products for any hair type. We innovate contemporary products within Care, Style and Colour, made with nature and science in perfect symmetry.

Our Scandi heritage combined with our passion for style lets us create amazing, sustainable products for all hair types that simply work.

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Featured Products

Haircare for professionals.

REF is a professional hair brand. This means we create prestigious quality products that professionals want to work with. REF is distributed to professional salons in 30 countries worldwide and we work to develop, educate and inspire these professionals. 

REF simply offers tools to boost creativity and simplify the work for hairdressers and stylists, for a natural result with an amazing finish.