The Hairdresser's brand.

We offer professional products exclusively distributed via salons.

Our professional range includes a 100% Vegan Care Line, Styling products, Permanent Colours, Soft Colours, Direct Colours, ProPlex, Bleach and Perm.

REF is a professional beauty brand focusing on hair products for salon use. Our products are developed together with and for professionals in our business.
We enhance creativity for hairdressers, stylists and people everywhere. We create amazing, sustainable products for all hair types – products that simply work.
What’s your reference?

Become a REF Salon.

REF will support you as a salon and help to install products and style the environment.
      Become part of an international network and provide your customers with high quality products within Care, Styling and Colour.

Already a REF salon or interested in more information about us?