Strengthening Quinoa Protein.

The key to Natural Beauty in hair is strength, and proteins offer a great ability to strengthen the hair. The REF philosophy is to use ingredients that are 100% Vegan; and the result is Quinoa protein, featured in all our products. 

”the Keratin of Nature”

The Quinoa protein has among the widest natural spread of essential Amino acids derived from nature. It assists in repair, protection, shine and condition of hair, which helps to preserve its beauty.

Present in:
All REF products. 

Colour Preserve System.

REF is committed to beautiful hair colour. We have customized a unique Colour Preserve System for all of our styling and hair care products.

These carefully selected natural ingredients are derived from Sunflower Seed Oil combined with cutting edge technology of anti-fade system.

This infusion works as a natural full-spectrum UV-filter and preserves hair colour for long-lasting illuminating colour reflection and shine.

Present in:
All REF products through our unique Colour Preserve System

Organic Coconut Oil:

Coconut oil has been widely spread over the globe for centuries as a natural hair treatment. It offers deep conditioning to the hair, with a silk-like, smooth and reflective finish. 

Coconut oil on hair helps to reduce protein loss in both damaged and healthy hair.

Our coconuts are all harvested from organic farms in most tropical areas. 

  • Rich in lauric acid

  • Treats the hair shaft

  • Low molecular weight

    Present in:

  • Intense Hydrate Series
  • Leave In Treatment

Organic Linseed oil:

Linseed oil, also known as flaxseed oil, is fairly colourless with a light yellow tint. Obtained from the dried, ripened seeds of the flax plant (linum usitatissimum). The oil is obtained by pressing, sometimes followed by solvent extraction.

Linseed oil is a drying oil, meaning it can polymerize into a solid form. Due to these properties, it can be used on its own or blended with other oils, resins or solvents.

  • Adds shine

  • Is water and dust repelling

  • Pigment binder

  • Omega 3, A-linolenic acid

    Present in:

  • Illuminate Colour series
  • Cool Silver series

Organic Aloe Vera:

Long known for its healing and moisturizing properties, Aloe Vera also has antibacterial and soothing properties and provides illuminating shine.

  • Healing and moisturizing

  • Softens hair and scalp

  • Speeds up the healing process of the hair

  • Relieves itching

  • Kills bacteria

  • Adds Shine

    Present in:

  • All REF Colours (Permanent, Soft and Direct) 
  • REF ProPlex
  • REF Perm
  • REF Bleach

Sunflower Seed Oil:

Sunflower Seed Oil is one of our major natural ingredients at REF. It has both protective and reparative effects on the outer sheath of the hair.

The Sunflower has as a natural full-spectrum UV-filter.  These remarkable properties protect coloured hair very well. When applied regularly, it gives hair
colour more longevity, even when exposed to daily high doses of UVA-UVB rays.

  • Natural UVA/UVB filter

  • Preserves the hair colour

  • Colour reflection and shine

    Present in:

  • All REF products through our unique Colour Preserve System

Organic Blueberries:

One of natures most potent antioxidants, Blueberry Oil contains high amounts of naturally occurring tocopherols and Omega 3 fatty acids. The oil has the ability to penetrate the surface of the skin and help to restore hydration.

  • Hydrating properties

  • Increases shine

  • Conditioning

  • Blue pigments, ideal when adding cool tones to a product

    Present in:

  • Cool Silver series

Organic Marula Oil:

Marula oil contains high levels of high performing antioxidants
including Vitamin C, Tocopherol (Vitamin E), Tochotrienol, Phenolic compounds, essential Amino acids and Flavonoids that help cell renewal and assist in reducing damaging effects of the environment.

With regular use, Marula oil delivers advanced protection against photo-aging.

This oil has at least 50% more protection and antioxidants than Argan oil.

  • Helps reduce transepidermal water loss and increases the smoothness of skin and hair

  • Neutralizes free radicals

  • Helps build healthy collagen

  • Provides antioxidant protection

    Present in:

  • Leave in Conditioner

  • Wonder Oil

Avocado Oil:

Known for its nourishing fat and vitamins, Avocado Oil promotes moisture, shine and softness to the hair.

  • Moisture sealing

  • Penetrates the cuticle of hair

  • Fortifies the hair

  • Nourishing

    Present in:

  • Colour Boost Masque

Organic Murumuru Butter:

Our organic Murumuru butter is extracted from the ancient Murumuru nut in the Brazilian forest.

Known to be extremely
emollient, it promotes moisture retention and restores sheen
and softness while improving flexibility.

The butter creates a permeable barrier that prevents moisture loss. Perfect for dry, brittle and damaged hair in need of hydration.

  • Moisture sealing

  • Penetrates the cuticle of hair

  • Fortifies the hair

  • Nourishing

    Present in:

  • Ultimate Repair series

Organic Citrus Paradisi:

Organic Paradisi oil is derived from the kernels of grapefruit seeds.

This is a lightweight oil, rich in vitamins. It has a great detangling effect on the hair.

Our harvested organic Grapefruits are mainly from trees farmed in Spain.

  • Vitamin C

  • Detangling properties

  • Lightweight

    Present in:

  • Weightless Volume series

Organic Almond Oil:

Almond oil has been used extensively for its skin and hair moisturizing properties. It’s known to be super emollient – leaving a soft surface on both skin and hair. It is used to eliminate excessively dry skin which helps in dissolving away dandruff from the scalp. 

  • Reduces inflammation
  • Excellent moisturizing properties

    Present in:
  • Hair & Body Shampoo

Organic Arnica Montana Oil:

Arnica has been used for
hundreds of years as an herbal medicine. The oil is derived from its flowers and roots. Arnica Oil is often used in perfumes and some cosmetic products – such as anti-dandruff lotions and hair tonics. When applied to scalp it increases the blood circulation and thereby promoting hair growth.

  • Anti –inflammatory
  • Great hair growth properties

    Present in:
  • Hair & Body Shampoo

Organic Acai Oil:

Organic Acai Oil, found deep in the Amazon rain forest, is extracted from the acai berry.

This healing and illuminating oil is used to repair and add a smoothing effect to hair. It’s also rich in Omega 3, Omega 6, minerals, and a wide range of vitamins. This combination creates extra shine and colour luster to the hair.

The berries are collected without destroying the tree and can be harvested year after year.

  • Adds smoothing effect
  • Repairs and heals


    Present in:

  • Illuminate Colour series

Organic Camelina Oil:

Camelina oil was first used in northern Europe, over 100 years ago, in food and medicine. It acts as a moisturizer with it’s great amounts of Omega oils and Vitamin E. Camelina oil aids in healing the hair and is a great addition in hair products. 

  • Healing properties
  • Moisturizing 
  • Omega and Vitamin E


    Present in:

  • Hair and Body shampoo

  • Leave in Conditioner

  • Colour Boost Masque

Organic Bergamot Oil:

Organic Bergamot oil is commonly used in aromatherapy. It comes from the Bergamot tree,
native in Europe and South Asia. This calming oil adds a lustrous shine and tames fly-away strands, while calming the scalp with anti-microbial properties. The stimulating properties enhance blood circulation and help promote hair growth as well as provide a weightless, luminous sheen.

  • Calming
  • Anti-microbial properties
  • Adds shine


    Present in:

  • Intense Hydrate series

Organic Jojoba Oil:

Jojoba oil is found as an additive in many cosmetic products, especially those marketed as being made from natural ingredients.

The pure oil itself may be used on skin, hair or cuticles.

  • Adds smoothing effect
  • Repairs and heals


    Present in:

  • Weightless Volume series

  • Leave in Treatment

  • Wonder Oil

  • REF ProPlex

Organic Shea Butter:

Vegetable fat extracted from the nut of the African Shea Tree, commonly used in beauty products for it’s great moisturizing properties.

  • Rich moisture
  • Adds shine and lustre 

    Present in:
  • Colour Boost Masque

Glycerol:

Glycerol is obtained from plants such as soybeans. It is commonly used in medical, pharmaceutical and personal care preparations, mainly for improving smoothness,
providing lubrication and as a humectant. It is found in allergen immunotherapies, cough syrup, elixirs and expectorants, skin care products, shaving cream and of course, hair products.

  • Provides and maintains moisture

    Present in:

  • Leave In Conditioner

Ammonia:

At REF we strive to use as small amounts of Ammonia as possible, or to create Ammonia free products.

The only products which contains Ammonia are the REF Permanent Colours. With less than 2% average Ammonia content, REF ensures proper lift and deposit ratios at any level of colour choice.